What happened to Roxy's 'clones': They were gossip fodder for years... now PR insiders reveal some won't speak to her after bitter feuds - while others have overshadowed her completely
For someone whose fondness for headlines earned her the nickname 'The Publicity-Seeking Missile', it's unsurprising PR supremo Roxy Jacenko liked to choose staff who style and appearance perfectly matched her upmarket personal brand. During her years as Sydney's most in-demand lifestyle, fashion and beauty publicist, Roxy famously hired an army of 'clones' to work at her Paddington-based firm Sweaty Betty PR. All young, attractive and (mostly) blonde, her LBD-clad proteges were a source of fascination during Roxy's peak years as a tabloid fixture in the mid- to late-2010s.
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