Hailey Bieber lands $1,000,000,000 deal for Rhode beauty brand after just three years
Rhode Founder Hailey Bieber has announced e.l.f is acquiring her company (Picture: e.l.f.)Hailey Bieber has shared she is 'so incredibly excited' to announce a huge beauty deal, just three years after launching her company, Rhode. Bieber, 28, has announced that she has sold her makeup brand, Rhode, to a e.l.f (which stands for eyes, lips, face) cosmetic company for $1billion (743million). The billion-dollar deal means that e.l.f has acquired her entire range, which includes skin milks, peptide lip tints, cleansers, moisturisers, and the viral phone case that holds her signature lip gloss.
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